02 Nov Case Study – Under Armour
CUSTOM GREY (WEST POINT GREY)
OUR TEAM WORKED DIRECTLY WITH FX STUDIOS ON THE DESIGN OF THE FITNESS SPACE WHICH INCLUDES A MULTI-FITNESS STUDIO, LOCKER ROOMS, FREE-WEIGHT AREAS, CARDIO DECKS, A CYCLING STUDIO, AND AN OLYMPIC LIFTING SPACE. MULTIPLE PRODUCTS WERE USED THROUGHOUT INCLUDING OUR 18MM ACHIEVE, OUR VINYL EXCEED AND OUR ATTACK TURF. THE CENTERPIECE IS THE 40 YARD STRETCH OF TURF THAT RUNS DOWN THE CENTER OF THE SPACE WHICH PROUDLY DISPLAYS THE MARYLAND FLAG IN ONE END-ZONE, AND THE UNDER ARMOUR LOGO IN THE CENTER.
EVERY DETAIL WAS METICULOUSLY DESIGNED AND THOUGHT THROUGH, DOWN TO PRESERVING THE TILED MOSAIC FLOOR THAT LIES UNDERNEATH THE TURF. WE WORKED WITH THE CUSTOMER TO DESIGN A SYSTEM THAT ALLOWED THE TURF TO BE INSTALLED OVER TOP OF THE TILE WITHOUT THE NEED OF ADHESIVE. THE END RESULT IS A STUNNING FACILITY THAT NOT ONLY UPHOLDS THE “I WILL” MANTRA, BUT INSPIRES GREATNESS FROM EVERY SQUARE INCH.
